Hucknall: Birds Bakery announces official renaming of fan favourite treat as well as introduction of smaller version
By Tom Surgay
23rd Jun 2023 | Local News
Birds Bakery has announced that it will be renaming its iconic cream puff, while also introducing a miniature version to its product range.
The renaming comes after decades of local debates over what the chocolate-covered, cream-filled treat should be known as and, after popular demand, the cream puff will now officially be known as an 'Elephant's Foot'.
Alongside the new name, a smaller version of this classic has been introduced this week, which is aptly named a 'Baby Elephant's Foot'.
Lesley Bird, Chief Operating Officer at Birds Bakery, said: "The cream puff has been a signature product in our stores for years and has always been a favourite with our customers. We view our customers as an extended family and believe it's important to take on board their feedback and suggestions. When we heard that most locals prefer to call our cream puff an 'Elephant's Foot' we were inspired to change the name and lean into our Midlands roots."
Commenting on the new 'Baby Elephant's Foot', Lesley added: "We're a family-run business and like this to filter through to our product selection, so what better way to show this, and support the rename, than to introduce a miniature version of our classic cream cake. The new size is the perfect addition to any family picnic, especially in the warmer weather and we love that all generations enjoy our products so now there is a 'foot' for everyone."
Both the original and new products will be available in all 61 stores across the East Midlands, which includes the one on Hucknall High Street, priced at £1.55 for the larger and 95p for the smaller.
Many Birds products, including the 'Elephant's Foot' can also be ordered via Just Eat and Uber Eats.
For more information about where the company's stores are located across the East Midlands, please click here.
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